Alawneh Exchange Delights Customers with Nium Zero-Deduction Wire Transfers

The challenge

Alawneh Exchange, one of Jordan's leading money transfer and currency exchange providers, faced a strategic inflection point.

To compete in an increasingly crowded market dominated by banks and fintechs, the company needed to expand beyond consumer remittances into business-to-business wire transfers — particularly in USD, the currency of global trade.

Building this capability through traditional banking channels meant navigating a complex web of correspondent banks, rigid processes, and poor customer service. Many correspondent banks didn't even support USD payouts. The alternative — partnerships with banks themselves — promised scale but at the cost of complexity, higher fees, and inflexible business processes.

The solution

Alawneh Exchange selected Nium's zero-deduction wire transfer service, which supports seven payout currencies including USD and delivers real-time transaction tracking via SWIFT gpi. Unlike banks, Nium offered the flexibility, customer focus, and global scale Alawneh needed without the rigidity.

Onboarding was smooth, with Nium's team actively helping Alawneh navigate new regulations from the Jordanian central bank. Nium's transparency meant customers knew exact payment costs upfront, a sharp contrast to opaque banking processes.

Nium’s main competition are the banks. The difference between Nium and the banks is that Nium is more like our business, focused on the customer. We also explored a few fintech companies but Nium beat them on size, stability and flexibility.”

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Assad Alawneh

Deputy General Manager / Alawneh Exchange

The results

The partnership delivered a decisive competitive advantage:

• Fast, reliable wire transfers in minutes, enabling Alawneh to serve business customers with speed banks couldn't match.‍
• USD payout access to difficult markets, including China and Europe, previously unreachable through traditional correspondent banking.‍
• Customer-first service model. Nium's responsiveness meant compliance issues were resolved with just two calls, versus the typical banking back-and-forth.‍
• Market leadership solidified. Alawneh established itself as Jordan's leading cross-border payments provider with low-cost, high-speed capabilities.

Nium has the same approach as us. While banks are very rigid in their service and processes, Nium always find someone to help cater to our needs. They did a perfect job.”

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Assad Alawneh

Deputy General Manager / Alawneh Exchange

Looking ahead

Alawneh continues leveraging Nium's global wire transfer infrastructure to expand into new markets and serve growing demand for business-to-business cross-border payments across the MENA region.